5 Reasons Why Your Business Needs a Website

1. Everyone is online, so are your customers

Its a reality now that anyone with a smartphone / tablet / computer (that's practically everyone) has access to the Internet in a single tap or click. So whenever they have the urge to buy a product or service, they turn to their favorite search engine to locate the means of satisfying their shopping impulse.

As you are reading this, someone is searching for your business.

Now imagine if your website was the one who served them the right information, product and service with convenience, who else will they be buying it from? But if you aren't even on the World Wide Web, the chances of potential clients finding you are zero.



2. Your website could be the first impression of your business for them

More often than not, business tend to do some form of marketing:

• Name cards sharing
• Flyer / Brochure / Pamphlet distribution
• Traditional media (eg. newspaper, tv, radio)
• Digital media (eg. Social media networks such as Facebook, Twitter or Google+)

So the first thing a potential customer who wants to know about your products and services do, is to go onto the Internet and find out more. That is where the website becomes the first point of contact, or as we like to call it, a first impression.

Assuming that you don't have a website and only provided a physical address for them to go to, only the customers who are near you MIGHT pay you a visit to find out more.

So how many customers did you lose? Not forgetting the marketing effort and cost you've spent earlier on to garner their initial interest.

3. You will increase the productivity of your office

In all business websites, we usually encourage business owners to provide as much information about their products and services that are useful to their customers. That is the usual practice and that is why when you visit the websites of renown businesses, you can usually find all the information you will need to help you along your decision to purchase.

For some business owners who go the extra mile for their customers, they even include a Frequently Asked Questions (FAQ) page to answer the usual questions their potential customers might have before buying.

Now what has all these got to do with productivity? Imagine that if their businesses do NOT have a website, all their potential customers will either have to call their hotline or visit their physical stores or offices just to find out more. So in turn, these businesses will have to hire more staff to handle the calls and visits just to answer questions that can be easily displayed in a website.

Just as your staff goes back to their seat

For small businesses, the effect is even more obvious when the office staff has to spend all day to answer calls or attend to customers instead of performing their core job scope.

4. A website is a salesperson that works 24/7

This selling point is perhaps the most quoted one from all web development studios and its almost the same as the previous point. Apart from providing information about your products and services, a well designed and thought out website can actually sell your products like an actual salesman.

Most businesses which have an impressive and well designed website noticed a significant increase in sales figure and enquiries with a farther marketing reach, some even overseas.

5. Increase the credibility of your business

Its an unwritten rule of modern businesses to at least have a functional website. Its now an expectation by all prospective clients and even job seekers that a well reputable business should have at least a website that describes itself and share information about its products and services.

Fans of your business might really feel this way.

As technology progresses and new business models emerge, it has even replaced the brick and mortar office or shop front requirement. Most prospective clients have come to accept the home business models and do not mind dealing with a registered home business. Yet when a business do not have a website, the prospective customers begin to lose trust and start doubting the reliability of the products or services delivery.

We are not hard selling ourselves and saying we are the best in web development but we just want to share how businesses have evolved around technology and its really a 'NEED' than a 'want' when it comes to websites for businesses.

Hope we managed to convince you to move on with the times and technology and enjoy it rather than fear it.